October 14, 2014

Deadlines, Deadlines, and more Deadlines

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Another issue is behind me and moving right on to the next one. The ceaseless coming and going of deadlines is common in many businesses but especially so with periodical publishing.

Magazines. Either working for them, contributing to them, or representing advertisers in them has been my life these past few decades. And so it still is as I close advertising space sales in this November/December issue of
Lake Simcoe Living Magazine and refocus my attention on the January/February 2015 edition — while others set to the task of editing, page layout, production and distribution. The Nov/Dec edition will hit the proverbial streets in early November just as editorial closes for the first issue of 2015, with ad sales closing right on its heels. If you want to be sure your ad is in just give me a call or e-mail me.

Publishing a bi-monthly niche market publication does have it’s benefits in that this week is a bit of a “breather” to recover from the flurry of activity to close advertising space last week. Monthly magazines don’t have this luxury. Yet they have more staff so I suppose it all evens out.

As I strategize for selling the next edition I also have my eyes set to next week’s
Orillia Business Expo where Lake Simcoe Living Magazine will be exhibiting. It is being held at Casino Rama on October 23rd so please do stop by to say hello if you’re up that way. If not, drop me a line and we’ll share a coffee another time.

Peace out...

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